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Kiana featured at APAC Atmosphere 2017 – The Innovative Edge

12 October, 2017 | by kianaadmin

Kiana was honored to be the Silver Sponsor at this year’s HPE Aruba event which was held Sept 19-21 at the Parisian Macau, in Cotai, Macau, China.  The event hosted over 1,800 delegates from 20 countries, including China, Korea, Japan, Singapore, India, Malaysia, & Australia.  Kiana was highlighted in the Smart City/Safe City Innovation Zone, […]

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The Real ROI of Presence Analytics: Five Customer Snapshots

6 January, 2016 | by kianaadmin

Cloud-based device detection and customer analytics software for operations and proximity marketing lends itself to an array of use cases and benefits for marketing, operations and security. Retailers, shopping centers, restaurant chains, event venues and other businesses worldwide use Kiana data to identify and understand WiFi-enabled foot traffic and showrooming behavior, measure and improve operations, […]

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Are Store Cameras Giving Retailers the Real Picture?

26 August, 2015 | by kianaadmin

The people-counting industry is at a crossroads. Declining foot traffic in brick-and-mortar stores has made retailers much more discerning about the accuracy of their traffic counters. The data can arm them with crucial insights for more efficient staffing, store layouts, inventory management, and more. But the question remains: What is the most reliable traffic counting […]

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Empower Store Associates with Shopper Data to Increase Conversions and Loyalty

30 June, 2015 | by kianaadmin

Today there is ample opportunity for retailers to directly engage with customers, especially with the vast majority of shoppers toting a mobile device and numerous retailers offering free Wi-Fi. And yet, too often retailers are missing critical opportunities to better understand their customers and provide them with personalized buying experiences. According to research conducted by […]

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To Beacon, or Not To Beacon? Critical Reasons to Hang on to Your Wi-Fi

16 June, 2015 | by kianaadmin

  Several weeks ago, I attended Beacon Week in San Francisco and was pleasantly surprised by the high interest level. It was also interesting to see the extent of attendee concern about outstanding issues they grapple with related to Beacons. As the name suggests, beacons are devices​​ that send out Bluetooth low energy (BLE) broadcast […]

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Restaurants Serve WiFi with a Side of Guest Perks

11 June, 2015 | by kianaadmin

Quick-service restaurants have rapidly caught on to the fact that offering guests free WiFi drives foot traffic (especially with the millennial demographic), improves the customer experience and boosts sales. From Burger King’s “Whopper WiFi” to Dunkin’s new store layout complete with WiFi and couches, the quick-service segment has officially stepped out of its comfort zone to […]

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Magic or Analytics? How Amusement Parks Create Great Experiences & Boost Profits

18 May, 2015 | by kianaadmin

Amusement parks around the world are deploying innovative technologies to capture insights about visitors in order to understand behavioral trends and provide a frictionless (almost magical) ambiance that improves operational efficiency and drives sales. “Fun doesn’t just happen,” wrote the CIO of Six Flags Michael S. Israel in a recent Forbes column. “Big data lets […]

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In-Store Analytics Go Outside Stores

20 April, 2015 | by kianaadmin

During the past five years, the top providers of analytics tools for brick-and-mortar retail have collectively amassed more than $275 million in funding, in addition to participating in significant M&A activity. There is a huge appetite for technologies that offer insight about their shoppers and what actually happens in each store. Due to the e-commerce […]

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The Mall Is Not Dead: How Shopper Analytics Ensure It Thrives

1 April, 2015 | by kianaadmin

While empty, decaying malls make for inspired photo shoots, most of America’s shopping malls are actually doing well. In fact, according to new data from the International Council of Shopping Centers (ICSC) and the National Council of Real Estate Investment Fiduciaries, shopping center occupancy rates were 92.7% at the end of 2014 – the highest […]

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Image Gallery from NRF in New York

16 January, 2014 | by kianaadmin

Select shots from the show floor in NY – it was a fun time, filled with excellent customer visits. Thanks to everyone for attending! View Gallery here

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Featured Post

The Real ROI of Presence Analytics: Five Customer Snapshots

6 January, 2016 | by kianaadmin

Recent Posts

Kiana featured at APAC Atmosphere 2017 – The Innovative Edge

12 October, 2017 | by kianaadmin

The Real ROI of Presence Analytics: Five Customer Snapshots

6 January, 2016 | by kianaadmin

Are Store Cameras Giving Retailers the Real Picture?

26 August, 2015 | by kianaadmin